"White or black! Grey does not exist". Clearly this vision of the world is extremely aggressive. Itʼs a world view that accepts no compromises; it is out world view. We aim at the best possible results, and even when we reach them we believe we still havenʼt done enough! Prestigio is an icon of style, design, technology and evolution. When we say style we are talking about Italian style, which is unique, sought-after and admired the world over. For us itʼs an opportunity to be able to have the 100% Italian label on our products! And when we say style, we are also talking about the partnership that we have with the king of design, Giorgetto Giugiaro, who is a world famous designer who worked on our GE-1 Evo model. With technology we are referring to continuing and detailed research to produce products with that have only the highest performances. With evolution we are talking about the assembly of the products, put on the road and meticulously tested by Michele Bartoli. And this is why we are able to give a lifetime warranty on 70% of our products. We donʼt leave anything to chance.


There are moments in life when the inspiration, the strength, and the incentives to recover and move forward come from the most unexpected and unusual directions, things that leave deep signs and to which one remains
inextricably linked for life.  I have found such drive in the Manual of the Warrior of Light by Paulo Coelho.

The warrior of light lives in each of us, stimulated whenever life tests us and gives us the right motivation to look ahead and hit ambitious targets that may seem unattainable.

Today I've found similar motivations in Prestigio, which has made available my experience to grow together.
We are two players with an ambitious goal: to create a frame out of series.

The experience of the street on one side, and the design, engineering and technology applied in Prestigio on the other side, have produced, in addition to the model Bartoli Altair, a family of products which are able to satisfy all the
needs of the cyclist modern.

The custom frames are designed with the experience of thirty years of career, and tested according to the most complex dynamics.  They are created with the skills of old craftsmanship using special technical details which are unique for maximum rigidity, absolute stability and responsiveness in all driving situations. When philosophy, skills and sports can find a meeting point, the result can only be excellent. 

Giugiaro Design has always been synonymous of technology, style and innovation for companies. The partnership with Prestigio includes all our features and rewards the high level of know-how of both companies. The new GE1 EVO is a bicycle at the top of the world production. This partnership allows us to return to the pedal area from the front door and we hope it is just the beginning of a profitable activity.
 
Fabrizio Giugiaro